I assume you are asking about Custom Display capability of the qListView. To pass this to the javascript, you need to do the following:
1. Define the javascript function to split this and then display the results using document.write(…).
2. In the Results Body property, you can call this javascript like this:
<script>DisplayLink('<%NameOfHyperlinkOrPictureField%>'); </script>
That should do the trick.